Purr has an impressive list of sustainable and environmentally-friendly credentials, from their eco-conscious packaging, organic plant-based ingredients and waterless, cruelty free vegan products. Clean beauty perfectly describes this woman of colour owned skincare and body brand – everything from the sleek white minimalistic packaging to the impressive all-natural ingredients list simply screams purity. For PURR, sustainability is placed firmly first, with the company even stating it’s so important they prioritise it above everything else.
All of PURR’s ingredients are consciously sourced and contain zero water, so as not to contribute to scarcity but the company also maintains a strong commitment to social responsibility, particularly diversity, equality, and inclusion.
The brand’s entire product line is certified organic, chemical free, and plant-based, using powerhouse ingredients such as CBD extract – and all products are handcrafted in Southern California in small batches. This is one highly bespoke and artisan brand that may be light on the planet but is potent and high performing on the skin.
PURR’s luxury feeling face and body products, like their CBD face serum, will give you an indulgent high-end experience, without any of the guilt, as you’ll know your purchase won’t be contributing to pollution, water waste, landfill, or animal cruelty. We think PURR ticks so many sustainable shopping boxes, it’s hard to give them enough credit – and if you’re looking for a new ethical body and skincare brand, we think this one is just purrfect!