9. Opt for ugly produce
For years now, supermarkets have decided that fruit and veg needs to be “beautiful”. They’ve decided that we as consumers don’t want to see knobbly carrots or misshapen potatoes. When polls suggest this simply isn’t true – we don’t believe in beauty contests in the fresh produce aisles!
But alas, on the whole, our choice in the supermarket is still decidedly perfect, without a wonky cucumber in sight. But this produce is still produced – it’s just shamefully wasted and sent to landfill or to feed animals.
Until the wonky veg revolution spearheaded by companies such as Oddbox and Imperfect Foods. These innovative new companies deliver boxes of imperfect fresh food to your doorstep, for a cheaper price than you’d pay in a large supermarket. They also save millions of tonnes of food going to waste, so what’s not to like?
Summary:
Seeking out imperfect fresh produce box schemes is a great way of saving both food waste and money, whilst still eating healthy, nutritious fresh food.
